We build brands. Period.
We start all of our client work with a DISCOVER phase. And what did the DISCOVER phase teach us about ourselves recently? What we really do is build brands. When you look at our work and the areas where we are experts, everything we do can be classified as developing tools to build brands. For example, digital is the most powerful brand building tool available today. Even if you have a logo, a well developed identity creates the full brand experience. Copy writing develops a brand voice that takes the brand experience beyond the visual. And...
Almost two-thirds of purchase decisions are still made in-store and great packaging can be what closes the sale. We’ve created effective packaging for a variety of products and industries including wine, food, beverage and cutlery companies. We have worked in a multitude of packaging substrates with a variety of printers and pride ourselves in creating designs that can be easily and successfully printed. It is our top priority to oversee your packaging project from the inception of design, through the creation of files for the printer, to the management of press checks and all the way to the shelf.
Advertising and Promotion
Whether driving consumer trial, purchase or even just awareness, we pride ourselves on creating turnkey and effective advertising and promotional campaigns. We have experience working in a variety of advertising and promotional mediums and have worked on everything from out-of-home billboards to in-store POS driven merchandising programs to truck graphic campaigns.
We provide brand strategy, planning and management for many of our clients. Whether we are serving as your outsourced marketing department or working closely with your internal marketing group, we help to determine the optimal strategy for your brand. We then develop a plan to execute the chosen strategy and work to make sure all marketing elements are on target. In some cases this includes serving as the ‘brand police,’ ensuring that all elements seen by the public are on equity and in line with the selected strategy. Often this role includes managing marketing research to help determine the correct strategy and measuring its success.
Creating a brand’s identity involves much more than designing a good looking logo. We can work with you to develop entire identity systems that include all the touch points where a consumer might interact with a brand. Identity can be about key colors, key imagery or key typography, but most of all it is about consistency. We can help you develop the strategy, designs and support materials to maintain the consistency that will identify your brand.
The web is an essential tool within brand and product marketing programs. We offer you full web capabilities including designing and programming websites that serve as sales and marketing tools, are tied directly back to promotion and merchandising programs, and support social media campaigns. We excel in the design of great-looking and easy-to-use websites as well as the development of compelling content that will keep surfers coming back. All of our websites feature user-friendly content management systems so updates can be made quickly and easily as well as responsive designs that automatically reformat for mobile devices.
TIV is a design and marketing company located in Sonoma County. We specialize in identity design, packaging design, brand strategy, advertising and promotions, and website design.