Crystal Creamery is a long standing client of ours. We love working with them to continually showcase the brand in creative campaigns as well as new packaging projects and marketing plans. Our inspiration for this particular campaign came from the list of values that Crystal Creamery holds true to: Local, Family-Run Farms, Fresh, Natural, Quality, Community. After a fierce brainstorming session we landed on a nostalgic, simple message and imagery to really highlight the core values that the brand portrays. The message is used on everything from billboards to the side of the milk carton and on social media.
Geyser Peak Campaign
client: Geyser Peak
notes: Geyser Peak is everywhere. But no one really know much about the Geyser Peak story or associates much with the brand…except that it's tasty. We decided there was nothing more important than loving your wine. The XOXO takes the somewhat overplayed image of the wine stain and puts and new and memorable spin on it.
Foster Farms Cooking Contest
client: Foster Farms
notes: We have worked with Foster Farms on their cooking contest since its inception. TIV was tasked with designing great looking promotional campaigns that appealed to the foodie and inspired them to participate in the contest. We art directed the photography, designed in-store POS and developed a cook book with the winning recipes.
Apothic Red Campaign
client: EJ Gallo Winery
notes: The Apothic Red brand has exploded since it was launched. Gallo has an internal creative department, but TIV serves as overflow when they have more on their plates than they can handle. In this case we were asked to develop an in-store campaign for the newly launched brand. We came up with messaging and imagery that embraced the sultry, sexy packaging and flavor profile of Apothic. We leveraged actual social media comments about the love affair people were having with the wine.
Columbia Winery Campaign
client: Columbia Winery
notes: Columbia Winery was always positioned as an outdoor enthusiast’s brand. We were hired to rethink the wine’s messaging in an effort to focus less on extreme sports and more on the average wine drinker. Our response was the ‘Columbia Style’ campaign which took activities like rafting, camping and fishing and put a wine drinkers’ spin on them.
Alien Soda Promotions
client: Cosmo Beverages
notes: After designing the packaging for Alien, TIV was asked to come up with some creative ways to support the new brand. One of the promotional efforts involved a comic book giving the unusual brand a personality. TIV illustrated the limited edition comic books.
Ergo Chef Print Ads
client: Ergo Chef
notes: The difference between Ergo Chef and other knives is immediately evident when you use one of their products. When we were asked to come up with an advertising campaign for Ergo Chef, we discussed what differentiates their knives from others. What it boiled down to is the design is just smarter. We turned it into a playground-style brag and made the curve of the knife the main design element of the campaign.
Presidio Social Club E-newsletters
client: Presidio Social Club
notes: PSC is located in the historic Presidio in San Francisco. The restaurant is located in an old barracks and has a rich style that puts a modern spin on the historic location. We design and program monthly e-newsletters for PSC among other things. The e-newsletters really give us a chance to embrace the retro style of the restaurant while highlighting the delicious and beautiful food that has made it the hotspot it is today.
La Tortilla Factory Brochure
client: La Tortilla Factory
notes: La Tortilla is a great local brand with products that have made a name for themselves across the nation. When they asked us to redesign their company brochure we encouraged them to let the cover photo, that highlights their delicious product, speak for itself. Sometimes an image on its own is worth a thousand words.
Windsor California Graphic Design | Sonoma County Marketing
TIV is a design and marketing company located in Sonoma County. We specialize in identity design, packaging design, brand strategy, advertising and promotions, and website design.