Is It Time for a New Agency?
Here we are in February already. Wait, what?! February. Geesh. Well, while this may be starting off like a blog congratulating you on successfully getting through a dry January or, on the flip side of the coin, encouraging you to get back on that exercise regimen you undoubtedly fell off of a couple of weeks…
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Going Beyond Backlinks: The Strategic Impact of Brand Mentions on SEO
As with all digital marketing strategies, Search Engine Optimization (SEO) is in a constant state of evolution. Behind every Google search, there’s a complex system at play determining which websites deserve to be in the top results—and Google is constantly moving the goalpost. Unsurprising, this always leads to much speculation in the SEO world. What…
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Organic Vs. Paid ads translated by a Designer
Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…
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Nonprofit Sponsorship as a Brand Building Tool
Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…
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Sorry But… Who Cares About A Logo?
I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…
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Marketing Your Organization in a Down Economy
Just when the pandemic eases up…welcome to an economic slowdown. Lovely. However, like Henry Ford said: “The man who stops advertising to save money, is like the man who stops a clock to save time.” We’re taking Hank’s words to heart here at TIV Branding, but we’re also making some adjustments knowing that we’re in…
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The Right Web Solution for My Organization
Let me start by saying we have a team of web developers focused primarily on building custom WordPress websites. Still, we have told a number of potential clients that a custom WordPress site isn’t the right solution for them. We’re just not in the business of selling people what they don’t really need. However, there’s…
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How Do I Start Marketing Online?
I was inspired to write this email by an article our digital team wrote for our sister company, Zenergy Works. Zenergy is entirely focused on digital marketing (not on brand building for nonprofits and government agencies like TIV Branding) but I thought the title was so intriguing that our TIV Branding audience deserved their own…
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