We provide brand strategy, planning and management for many of our clients. Whether we are serving as your outsourced marketing department or working closely with your internal marketing group, we help to determine the optimal strategy for your brand. We then develop a plan to execute the chosen strategy and work to make sure all marketing elements are on target. In some cases this includes serving as the ‘brand police,’ ensuring that all elements seen by the public are on equity and in line with the selected strategy. Often this role includes managing marketing research to help determine the correct strategy and measuring its success.