Foster Farms Oven Ready
In September of 2012 we were engaged by Foster Farms to design the packaging for a new line of chicken products. They have a line of marinated chicken called Savory Servings, but this was a chicken with sauce that was baked in the tray known as Oven Ready.
We initially worked to create a design for a peel back film, but eventually ended up with a cardboard sleeve that wrapped around the oven ready tray. Not only did this allow us to include a coupon on the inside of the sleeve to drive sales of other flavors, but it afforded us the ability to design a great looking and information rich package without the limitations of printing on film. Couple that with a great printing process (visit our blog for more info on extended gamut printing) and the results are beautiful!
We started the project by extending the current architecture of the Foster Farms fresh chicken packaging. We soon realized the biggest challenge was leaving room for the weigh price label that goes on all fresh meat products. Eventually we ended up removing the farm scene entirely and going with a more clean and modern look that left a black area for the sticker. The bold packaging with a large window along with the black tray really created a great preview of the product.
As momentum grew and more and more folks were interested in the new product, our contact at Foster Farms asked us to do a photo shoot of the product in action. We partnered with MJ Wickham and shot five beautiful images to be used on promotional materials. Brandt Art Directed the photo shoot and Christy prop and food styled.
As the final packaging developed, TIV was asked to work on a in-store campaign to promote the new line. The campaign would include floortalks, shelftalks, free standing newspaper inserts, coupon machines and danglers. We designed the POS to tie in closely with the packaging and highlight the main benefits of the delicious new product. We were also able to use one of the plate shots we directed and styled to really make mouths water.
Keep an eye out in local stores for the new Oven Ready line of Foster Farms chicken along with the support materials developed to help guide you to the product. Not only is it a great looking package, but the chicken is delicious!
Here's a preview of the new packaging to keep an eye out for: