Pavel's Yogurt Packaging
In mid 2015 we were lucky enough to meet father and son team Don and Luke of Pavel's Yogurt. Pavel’s is a brand that has been family owned and operated since 1978. They offer a high quality Russian style yogurt using a unique blend of yogurt cultures that started in Russia over 100 years ago. The brand was doing well with retailers but owners Don and Luke felt it was time to refresh the logo and packaging to reflect the simplicity and quality of the product. We updated everything from business cards to a new website to reflect the new look that we have created. The new packaging is set to hit grocery stores any day now and we are over the moon excited to get our hands on the new package and wonderful product that is held inside. One of our team members has actually said “I might starve if it weren’t for Pavel’s yogurt”, she keeps a container in the fridge at the office for those crazy days where lunch at your desk is the only option.
Fiscalini Cheese Company
We have a soft spot for local, family run businesses (shocker, since we’re one ourselves!). In mid 2015 we met the folks at Fiscalini Cheese Company, not only do they make amazing award wining cheeses, but they also believe in the sustainability of agriculture. The health and commitment of their cows is their livelihood. Their dairy farm has been in the family since 1912, and four generations later they are still going strong. Brother and sister team, Laura and Brain, felt it was time to update the current packaging to showcase their award winning cheeses and better represent the different tiers of signature, artisan and specialty cheeses. With a refresh to the current logo and some complimentary color schemes to showcase and differentiate the tiers, they’ve received raving feedback from their clients and customers alike.
We have been working with the makers of Four Rows for over a decade on their other brands. We were excited to have the opportunity to team up with them, along with local photographer, M.J. Wickham on this new project. Setting the tone and mood for this wine label was a fun challenge, shooting on location where the SF fire department makes their own ladders.
notes: With the launch of CapaBunga’s new champagne stopper came the need for new packaging. We explored different connections with CapaBunga and a number of possible packaging structures, but where we ended up pulls the classiness associated with champagne together with the quirky personality of CapaBunga. The tube not only gives the consumer a great experience when opened, but allows for a window to highlight the different sayings on the CapaBubbles.
Presidio Social Club Cocktail Packaging
client: Presidio Social Club Restaurant
notes: Through years of work with PSC we’ve really gotten to know the restaurant’s brand inside and out. We’ve even made our distinct mark on the look of all of their materials with our hand-drawn pen and ink illustrations. When we were asked to design packaging for barrel aged cocktails sold at the bar, we explored bottles, closures and a variety of designs that allowed people to take a piece of PSC home with them.
Capabunga Ultimate Wine Preservation Kit Packaging
notes: In July of 2013, Capabunga launched their Ultimate Wine Preservation kit, which builds on the success of the Capabunga product line. TIV was involved in every aspect of the product launch including design of the structure of the box, naming exploration, packaging design and the extension of the brand to a new, more formal audience.
Foster Farms Oven Ready Packaging
client: Foster Farms
notes: TIV was hired to build on a long history with Foster Farms and develop packaging for a new line of fresh chicken products. We were involved in every aspect of the launch included exploration of the most effective packaging techniques, art direction and food styling of plate shots for the back panel, elopement of a full POS campaign and attendance at the printing of the final package.
St. Florian's Brewery Packaging
client: St. Florian's Brewery
notes: Startup brewery St. Florian's approached TIV with a sketch of the patron saint of firefighters and a great story. We worked closely with the owners to explore the brand's identity, develop a logo and extended both into a recognizable and great looking package that's jumping off the shelves. We're proud to have developed a package that is almost up to par with the quality of the beer inside!
client: Wines West
notes: TIV has a long history with Wines West that includes branding, identity and packaging for five wine brands prior to RUA. We developed a painting to represent the red blend and coupled it with a strong word mark and luxuriously spacious layout. The results are a package that is worn proudly by this highly-rated wine.
notes: CapaBunga's personality is encapsulated in its whimsical name. We worked closely with the owners of CapaBunga to develop a brand identity and packaging that embraced this love of life…and love of wine!
Guy Fieri Cutlery Packaging
client: Guy Fieri
notes: Working with Guy Fieri through the opening of his restaurants, his speedy rise to fame and serving as his Art Director thereafter was as wild as one would imagine. Guy's line of knives was his first foray into the world of retail. TIV was asked to develop an identity and packaging that would establish a look and feel that he carries forward today.
TT Rosé Packaging
client: TT Rosé
notes: Never had we met with a rosé quite this color. We decided to match the unique color of the wine on the label and offset it with a modern and classy design. We were inspired by the texture of a linen suit one might wear to a garden party…while sipping a nice rosé.
Gelato Classico Packaging
client: Cafe Classico Foods
notes: Cafe Classico came to TIV with the most unique ice cream container we had ever seen. In a industry crowded with big producers, the small guys had to do something to make a splash in the marketplace. We developed a light and modern design that reflected the gelato inside while still maintaining some of the equity of their current packaging - the 'little chef' as we called him.
Alien Soda Packaging
client: Cosmo Beverages
notes: Ramune soda is well known in Asia as well as Asian restaurants and stores in America. But no one had ever marketed the unique soda, which uses a pop cap to release a marble into the liquid, as an American product. We suggested the bottle looked like a alien…and the design followed!
Balletto Vineyards Packaging
client: Balletto Vineyards
notes: We worked with Balletto to develop their identity and packaging when they first moved from vegetable and grape farmers to wine producers in 2001. The farmer and the French plow was a great way to reinforce the Balletto family's roots. We illustrated the woodcut style icon, developed the original package and recently redesigned the packaging.
Ergo Chef Packaging
client: Ergo Chef
notes: The difference between Ergo Chef and other knives is immediately evident when you use one of their products. When we were hired to redesign the Ergo Chef packaging, we decided the focus needed to be on the technical aspects of their ergonomically correct knives. We created a strong steel background with technical drawings highlighting the key features of each knife. Over 25 products later and this design still does well to reinforce why each Ergo Chef product is different.
Crystal Creamery Ice Cream Packaging
client: Crystal Creamery
notes: Crystal had the strong beginnings of packaging for their line of ice cream. We were asked to improve on the readability of the flavors as well as work on line extensions, names for the line extensions and packaging to easily differentiate the different flavors. We came back with an updated look that included the Family Favorite, Fun Favorite, Homestyle Churned, Limited Edition and Sherbet packaging.
Sonoma County Graphic Design | Marketing Company in Santa Rosa
Almost two-thirds of purchase decisions are still made in-store and great packaging can be what closes the sale. We’ve created effective packaging for a variety of products and industries including wine, food, beverage and cutlery companies. We have worked in a multitude of packaging substrates with a variety of printers and pride ourselves in creating designs that can be easily and successfully printed. It is our top priority to oversee your packaging project from the inception of design, through the creation of files for the printer, to the management of press checks and all the way to the shelf.